top of page
DIOR BEAUTY
Holiday Activation Concept Project
PROJECT TOUCHPOINTS
Packaging Flat Lay, CTU/FSU + Mockups, Leaflet Design
'Ballet of Dreams' is a conceptual holiday activation for Dior Beauty, inspired by the brand's core values and past designs.
This page presents four key deliverables that demonstrate how the campaign could translate across industry-relevant touchpoints.
Keep scrolling to view these deliverables, or visit my 'behind the work' page to see the research, concept, development and design process.
PACKAGING DESIGNS
Pattern and Themed Illustrations
Dior Beauty holiday activations come to life on their limited edition box designs and gift wrapping. I designed patterns and illustrations that captured the Parisian-inspired 'Ballet of Dreams' theme, including echoes to ribbons and movement, as well as Parisian ____, the home of _____.
Retail Flat Lay design for CTU and FSUs
Retail Flat Lay design for CTU and FSUs
Advert Calendar
Applications used:
Illustrator, Procreate, Photoshop
CTU + FSU DESIGNS
Designs + Mockups of Activation Site Stands
Counter top and free standing units are key features in activation sites. Knowing this, I made sure to incorporate this into ...
CTU Mockup
FSU Mockup
Applications used:
Illustrator, Photoshop, Sketchup, AutoCad
LEAFLET DESIGN
Handouts for Activation Events
Counter top and free standing units are key features in activation sites. Knowing this, I made sure to incorporate this into ...
CTU Mockup
FSU Mockup
Applications used:
Illustrator, Photoshop
bottom of page